The Energy Saving Trust

  1. The Great British Water Fight - Welcome to Soggy Bottom
  2. Soak someone
  3. Turn into your character
  4. How we are doing

The Great British Water Fight

A social media campaign developed for Energy Saving Trust in order to raise awareness about saving water.

Set in a fictional village ‘Soggy Bottom’, three characters; a butcher, a farmer and an elderly lady appear to innocently man their stalls at the local fete but surprisingly start a water fight aiming directly at consumers’ computer screens.

The user is able to map their face onto one of the characters, creating a personalised soaking they can share with their friends via Facebook and Twitter. The goal is to make saving water fun while getting people to think about their personal water and energy consumption.