Shelter

Banish The Bedroom Tax Monster

Those living in social housing face even more hardship and the very real possibility of losing their home, just for having an extra room.  Shelter wanted to lobby the Scottish government to persuade them to allocate more funds for discretionary housing payments,to support those who are suffering due to this new Bedroom Tax policy.  So I created the Bedroom Tax Monster. We built a site to enable people to sign up call on Scottish Government and help defeat it. Each signature helped beat up the Bedroom Tax Monster. Reducing a big problem into a small, furry insignificant one.

The campaign cost just 10k. It raised 20 million. Not a bad ROI.