M&S Telling Tales

M&S School uniforms are jam-packed full of innovations which means M&S Schoolwear allows kids to be kids without making life harder for Mum.

Tapping into the insight that children can be story telling rascals,Telling Tales was a campaign that celebrated the charming fibs and fabrications that kids say when they come home from school in a bit of a mess.

Taking the best fibs, we then transformed them into beautiful illustrations from famous British illustrators, from real tweets in real time.